Users will soon have a updated setting that allows them to cut down on the volume of AI-created videos appearing in their streams. This move comes as the platform announced that it presently contains in excess of 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the following weeks before a global rollout. This shift coincides with a increase in AI content, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is typically nonsensical or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, including AI artwork to informative clips, and we intend to provide users the ability to see more or less of that, based on their own likes,” commented a company executive.
Scale of AI Content
The service shared that there are now over a billion videos on its service tagged as AI-generated. Overall, more than 100 million videos are added to the platform each day, making AI content a limited percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of artificial media they view by using the “manage topic” setting in the platform and picking “AI-generated content”. Further subjects that currently be adjusted under the filter include news, fashion, cosmetics, and movement.
Platform Guidelines
Its guidelines mandate creators to tag lifelike AI-generated content, and it bans dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the app will from now on add an artificially created tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is aimed to stop users from trying to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2m educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will assist non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, during discussion over plans to make redundant numerous review team members in the UK. The company is planning to reduce 439 jobs in its trust and safety team in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official stated that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most harmful content before it is viewed by staff. TikTok announced a notable drop in explicit and harmful content reviewed by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
